Before we get started looking at all the tech options that you have available to start your portfolio online, I want to go ahead and talk about something very specific.
The topic that I want to go ahead and talk about is going to be how effective your portfolio site is? The way we are going to quantify how effective your portfolio site is going to be, is by how many phone calls are you getting? Are you getting emails? Are you getting follow-ups? Are you getting leads? That’s how I’m going to quantify the effectiveness.
If you go to SaltySlopes.com, you’ll see I have a call to action there which requests a free quote.
I designed this site back in 2014 and I have learned so much about marketing. I want to go ahead and be upfront and honest here with you. SaltySlopes.com, as it sits right now, if you go there, and you go in and request a free quote, has qualified meet zero leads. Let me repeat this one more time, zero leads. I have not gotten a single lead from SaltySlopes.com, and it’s been online over three years!
You must be saying…
Rick, well, how can you run your business if you’re not getting any single leads there?
Most of the contracts that I do work on are larger contracts. These are relationships that I already have established with an organization or a new company, those relationships that have been established there already. If the relationships are already established there, I don’t need to convince them to become my client since we know each other by this point.
Most of the clients that I have gotten from the past three years have been either by referral or approaching me to work on a specific project. Yes, my website is completely garbage and I have not gotten a single lead because of my website, I have not gotten a single customer because of my portfolio.
This is one of the main reasons why we’re going to be redesigning this. We’re going to be starting from the beginning which is going to be essentially what the outcome of the site is going to be which is going to be qualifying and getting leads that are real leads that can take some place to either close a contract or some sort of work venture together. Whatever it might be, we’re going to be doing this. We can get to that point, and that is how we are going to quantify success.
If we are not able to get leads from this… We’re not reaching that outcome, which is the whole entire point of this blog series which is going to be getting to a specific outcome of qualifying and getting leads to become clients.
Talk to you next time,
I always had a passion for the field of STEM (Science, Technology, Engineering, and Math) and I knew I wanted to do something to make a difference in the world. I just didn’t know where to start. I was an immigrant in a new country, grew up in a tough environment, and wasn’t sure how… Read More