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Writing sales copy to convert leads into customers

April 7, 2019 by Rick Hernandez 9 Comments

Nothing happens until you get a sale!

  • Copy turns ideas into profit
  • Write like you talk
  • Use Stories
  • Swipe Files
    • – infomarketingblog.com
    • – Swiped.co
  • Speak to the reader directly
  • Addresses the deepest wants, desires, fears, pains.
  • Write as if you are speaking directly to your best friend
  • Unique Selling Proposition
  • Create offer they can’t refuse
  • Does it effectively address the needs, wants, desires of your target market?
  • AIDA
    1. Attention
    2. Interest
    3. Desire
    4. Action
Rick Hernandez

I always had a passion for the field of STEM (Science, Technology, Engineering, and Math) and I knew I wanted to do something to make a difference in the world. I just didn’t know where to start. I was an immigrant in a new country, grew up in a tough environment, and wasn’t sure how… Read More

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