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What does 5.11Billion dollars buy you? (Customer Acquisition)

April 30, 2016 by Rick Hernandez Leave a Comment

Name of Software: Square Inc
Version of Software: Square Reader
Programming Language: Android iOS Java JavaScript Ruby Other
Origins: San Francisco, US
Price: 2.75% per swipe
Release Year: 2009
Initial Release: 2009

The Square sales copy is the first copy that is somewhat modern. This is a company that has over 1000+ employees. You know who ever worked on this piece of sales copy put some effort into getting business owners to sign up for the service.

Now having the right resources does that in turn allow you to write great sales copy?

The part that stood out the most for me was the question they use to get you involved with the product

YOUR FREE CARD READER IS WAITING

This statement makes you think, that now you own something with out having anything in your possession. This is specifically effective since you are now thinking you own something, hence making you committed to using the service. This does come at a price though, that price Square inc has to pay for each of the card readers that they give away.

Sales Copy


#Square

YOUR FREE CARD READER IS WAITING

Fast and reliable deposits
Square deposits payments into your bank account in one to two business days.

Accept all major credit cards
Pay just 2.75% per swipe for Visa, MasterCard, Discover, and American Express.

Free Chargeback Protection
Square automatically covers up to $250 in eligible chargebacks each month.

Get your free reader at square.com/free

SET UP IN MINUTES

Square Reader works with iPhone, iPad, and Android devices and securely encrypts card information at swipe.

1
Sign up and request your free Square magstripe reader.

2
Download the free Square register app.

3
Plug in your magstripe reader and start taking payments.

FREE WITH SQUARE

Square offers a suite of free tools to run your business whenever, wherever, and however you choose. No monthly fees, no commitments, and no surprises.

Magstripe reader
Serious security

Point-of-sale app
Square Dashboard

Digital receipts
No setup fees


Get started at squareup.com/free

Square

Free Square Reader

Get yours at squareup.com/free


Sales Copy
Sales Copy

Rick Hernandez

I always had a passion for the field of STEM (Science, Technology, Engineering, and Math) and I knew I wanted to do something to make a difference in the world. I just didn’t know where to start. I was an immigrant in a new country, grew up in a tough environment, and wasn’t sure how… Read More

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Filed Under: Sales Copy, Software

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