Name of Software: Trellix
Version of Software: Trellix for WordPerfect
Programming Language: Unknown
Origins: Concord, Massachusetts (MIT)
Price: $29+ USD
Release Year: 1994

Upsells are hard! Whatever way you look at it you have to sell some on that you just sold on. This is not easy, but it is doable. In this example, you and I will take a look at the upsell for Trellix a software company started by Dan Bricklin also known as “The Father of the Spreadsheet” with the famous VisiCalc program. This was huge back in the 70’s and 80’s when the personal computer was starting to take off. If they would have not created VisiCalc who knows, I would probably not be typing this words in my personal computer.

You can check out Triumph of the Nerds documentary where they take a closer look at the entire personal computer revolution.

Now this sales copy is an upsell to Trellix when you purchase the WordPerfect piece of software that I covered last time.

I especially enjoyed this piece of sales copy, maybe it’s the color or the presentation but to me, it seems like this upsell really sold some copies of the software.

Now for the actual sales copy.

Sales Copy

Exclusive Trellix Upgrade Offer

for WordPerfect Office 2000 Users Only

Congratulations!
Your copy of WordPerfect Office 2000 suite comes with Trellix, the award-winning desktop application that allows regular people to create and maintain professional quality, linked Web content themselves, without needing to know HTML programming or graphic design.

To get even more out of your Trellix experience, act now! For only $29, add the Trellix Web Publishing Module – the easiest way to establish a professional Web presence for your business, for your organization or even for yourself!

Learn … about the Web with our no-nonsense overview and tutorial
Minimize the anxiety and confusion typically associated with building your own small business or personal Web site. Our Web Start guide includes a “big picture” overview of how the Web works, as well as a step-by-step tutorial on how to create and publish a simple Web site.

Build … and eye-catching site with our new Web designs
New templates and additional document design optimized for the Web provide you with a starting structure, automatic navigation capabilities and professional, graphical look for your Web site.

Publish … automatically with our innovative One-Button Publish
Remove the most frustrating and mysterious steps to getting your site up on the Web. Our unique One-Button Publish feature automates the cumbersome process of publishing your Web site to leading hosting providers. With this module, complicated FTP programs and cryptic messages are a thing of the past. For a list of Website Hosting Providers, visit us at www.xxxxxxx.com/xxxxx

Maintain … your site quickly and easily with incremental publishing
Publish changes and updates to your Web site quickly and easily with incremental publishing. This feature saves time and effort by posting only the portions of your Web site that you have modified since you last posted. No need to send large images over and over again.

ACT NOW!

To purchase your $29 upgrade or for more information, visit us at www.xxxxx.com/xxxxx or call us at 781-xxx-xxxx ext x

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